In a competitive real estate market, Highrise Realty needed to accelerate sales of their new luxury condo tower before construction completed. SkyMesh 3D was hired to create immersive 3D walkthroughs that would allow buyers to experience finished units months before the first drywall was even installed.

"Buyers aren’t just investing in square footage—they’re investing in vision. These walkthroughs helped them see it."

Challenge

The development team had CAD blueprints and static renders but lacked a dynamic, spatially immersive tool for engaging high-net-worth buyers. Marketing needed to evoke the ambiance and scale of luxury interiors while allowing for unit customization on the fly.

Solution

We converted architectural plans into full 3D models using Cinema 4D and textured them with ultra-realistic materials in Redshift. Each unit type was scanned and modeled with real-world scale accuracy. We then built an interactive virtual walkthrough using Unreal Engine, accessible via browser and VR headsets at the sales center.

Results

The 3D walkthroughs led to a 62% faster pre-sale close rate. Buyers could explore different finish packages, lighting scenarios, and window views in real time. The development reached 80% unit reservation before breaking ground—reducing risk and accelerating ROI.

Tools Used

Hardware: Artec Leo, Meta Quest 3, ultrawide presentation display
Software: Cinema 4D, Redshift, Unreal Engine, Twinmotion, SketchUp Pro

“This is how luxury real estate should be sold. Our buyers felt confident and excited—and that translated into contracts.”
– Sales Director, Highrise Realty Group

These case studies are conceptual and based on realistic, technically feasible scenarios intended to demonstrate our future capabilities. They serve as vision pieces while we fundraise and build toward full implementation.